Bombardier
Bombardier was looking for a high perceived gift to offer their trainees after completing their training course. Since people were coming from around the world for training and were known to travel often, they wanted something geared for travelers.
Introduction
Bombardier, a global leader in transportation manufacturing, wanted to provide a high-value gift to trainees completing their programs. With participants traveling from around the world, the gift needed to be premium, practical, and especially relevant for frequent travelers.
Our Solution
ReturnMe delivered a premium travel-focused gift set, including multiple recovery tags for luggage, keys, and mobile devices—all packaged in a beautifully branded greeting card. This provided both high perceived value and real-world functionality, perfectly aligned with the needs of Bombardier’s trainees.
Benefits
High perceived value with a premium gift presentation
Multiple tags for luggage, keys, and mobile devices
Full-color, photo-quality branding and packaging
Built-in global lost-and-found recovery service
Immediate usefulness for traveling trainees
Strong alignment with audience needs and lifestyle
Result
The campaign was extremely well received, with trainees impressed by both the design and functionality of the gift. Real-world success stories—including the recovery of a lost mobile phone within 48 hours—demonstrated the effectiveness of the product. The program expanded into a three-year rollout across Bombardier’s training centers in Canada and the U.S., with additional departments adopting the product for trade shows, events, and even retail use.
Conclusion
Bombardier successfully transformed a simple training completion gift into a meaningful, high-impact experience. By choosing ReturnMe, they delivered a premium, practical solution that resonated with their audience, reinforced brand value, and generated long-term adoption across multiple divisions.