Hilton Grand Vacations

Hilton Grand Vacations wanted to up level their current luggage tags and provide additional benefits for their VIP customers.

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Introduction

Hilton Grand Vacations, a globally recognized brand known for exceptional customer experiences, wanted to elevate their existing luggage tags for VIP customers. Their goal was to provide a more premium, useful gift that added real value while maintaining cost efficiency.

Our Solution

ReturnMe provided an upgraded solution at nearly the same cost as their existing tags, adding a powerful lost-and-found recovery service. Combined with stunning full-color, photo-quality printing and premium packaging, Hilton was able to significantly enhance their offering without increasing budget.

Benefits
  • Full-color, photo-quality logo decoration

  • Custom branded packaging with premium presentation

  • Built-in global lost-and-found recovery service

  • Flat, lightweight design for easy and cost-effective shipping

  • Enhanced customer experience with added peace of mind

  • High perceived value at no additional cost

Result

Hilton Grand Vacations initially launched a trial with a few thousand units and quickly saw exceptional feedback and activation rates. This led to a larger order of 30,000 units and additional reorders across divisions. Customers actively used the tags during travel, and within the first three months, over a dozen lost luggage items were successfully recovered. The campaign not only improved customer satisfaction but also reinforced Hilton’s commitment to delivering thoughtful, high-value experiences.

Conclusion

By switching to ReturnMe, Hilton Grand Vacations transformed a standard promotional item into a powerful value-added experience. The combination of premium design, global recovery service, and real-world results created lasting impact for customers and strengthened brand loyalty—proving that the right promotional product can go far beyond expectations.

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