TELUS
For the playoffs, 16 Telus locations in the Calgary area began handing out Free Lost & Found Recovery Service Tags.
Introduction
To celebrate the return of playoff hockey in Calgary, Telus partnered with ReturnMe to enhance the fan experience during the city’s iconic “Red Mile” celebrations. With thousands of fans gathering, Telus saw an opportunity to provide something both fun and functional.
The Idea
Telus offered Flames fans a unique gift: free lost-and-found protection powered by ReturnMe’s Global Recovery Service. The goal was simple—help fans enjoy the celebrations without worrying about losing their valuables.
How it worked
Fans could visit any of the 16 Telus locations across Calgary to receive a free ReturnMe recovery tag. After a quick online activation, they could attach the tag to their phone or personal items—instantly adding global protection.
Why it worked
Simple and quick activation process
Highly relevant to the moment (large crowds, increased risk of lost items)
Branded with the Calgary Flames for strong emotional connection
Delivered real value at no cost to fans
Enhanced the overall fan experience during a high-energy event
Result
The campaign successfully connected Telus with the community by offering a practical and memorable giveaway during a major city-wide event. Fans embraced the product, using it to protect their devices while celebrating, reinforcing Telus as a brand that looks out for its customers.
Conclusion
By combining timing, utility, and brand engagement, Telus turned a simple giveaway into a meaningful experience. The integration of ReturnMe not only added value for fans but also strengthened Telus’ presence during one of Calgary’s most exciting moments—proving that the best promotions are the ones people actually use.