TOYOTA EMPTY

Introduction

WPR (Wisconsin Public Radio) was looking for a compelling pledge incentive at the $5/month level that would stand out from typical giveaways. They needed something useful, engaging, and capable of driving strong donor response during their campaign.

Our Solution

ReturnMe recovery tags were introduced as a practical and unique “thank you” gift. Supported by on-air promotion, email campaigns, and a dedicated landing page, the tags were positioned as a helpful everyday item with real value.

“Setup process was great! Donors responded great, 550 were taken during a 9-day drive. That’s a pretty high takeage for our station.”

Benefits

• Unique and practical donor incentive

• Strong perceived value at a low pledge level

• Multi-channel promotion (on-air, web, email)

• Dedicated landing page to support conversions

• Easy for hosts to explain and promote

• Engaging product that stands out from typical premiums

Result

The campaign generated strong engagement, with 550 redemptions in just 9 days. Donors responded positively to the usefulness and uniqueness of the product, making it one of the more successful pledge incentives for the station.

Conclusion

By offering a meaningful and practical gift, WPR was able to increase donor participation and elevate their fundraising campaign. ReturnMe proved to be an effective alternative to traditional premiums, delivering both value to donors and results for the organization.